Koncentro's cloud-based platform is designed to meet all of your sales objectives in retail with end-to-end omni-channel marketing.
Koncentro’s centralised retail platform provides help and support, building better customer relations for retailers, optimising marketing strategies via an omni-channel approach, automatizing each different retail process while streamlining data and operations.
Koncentro’s cloud-based platform is made up of various modules, all of which are integrated with one another and can also easily integrate with all of the company sub-systems in use, adapting to the business objectives of every retailer.
Gathering enhanced data is a great place to start from. The challenge is learning how to use it.The real victory is leveraging data to grow your business.
A platform able to integrate with a wide range of retail touchpoints
KONCENTRO MODULES
Web
Self systems
Mobile
Front-end
Social media
Legacy Systems
Customer Database
Koncentro's customer database module allows you to unify and consult multiple sets of customer data streamlining information into a single interface.
(Single Customer View).
Analytics
Koncentro's analytics module helps retailers to gain a more detailed understanding of their customers by making better use of the data at their disposal. By leveraging the intel gained from eight different predictive and prescriptive algorithms, retailers can study and predict their customers' purchasing behaviour.
Campaign Management
Koncentro's campaign management module is a great tool for retailers who need to build customised targeted marketing campaigns.
Koncentro Advantages
ALL RETAIL TOUCHPOINTS (ONLINE AND OFFLINE) ARE INTEGRATED AND INTERCONNECTED
In this way retailers are given a complete view of customer spending behaviour and general data, meaning that they are able to plan their strategic targeted marketing and communication with accuracy.
SIMPLIFYING AND ENHANCING ICT INFRASTRUCTURES
Integrating online and offline data (from stores and online sales) into a single management system.
EFFICIENT AND EFFECTIVE MARKETING AND SALES PROMOTIONS
Allows retailers to launch diverse marketing initiatives: general messages/ carefully targeted promos or even specially tailored messages for individual customers.
MANAGEMENT, CONTROL AND MONITORING OF MARKETING CAMPAIGN BUDGETS
Where one or more promotional marketing campaigns have been launched, retailers can monitor, manage and modify campaigns even while they are running, taking corrective actions should this prove necessary.
FOR SCALABLE EASE OF OPERATION
Ensuring complete control of the whole sales network as well as the ability to monitor the performance of individual stores.
GETTING TO KNOW CUSTOMERS
Predictive algorithms and analytics give detailed information on customer spending and behaviour, increasing loyalty and prevent customer churnover.
Customer DB Loyalty
Customer DB Customer Value
Customer DB Touch Points
Customer DB Customer Value
Campaign Management
Products Trend Analytics
Products Market Shares Analytics
Products Analytics
Products Analytics
Store & Accounting Analytics
Coupon
Customer DB Touch Points
What Koncentro offers retailers:
Turning customer data into business opportunities
Creating one-to-one relationships with customers
Enriching current data with valuable insights on consumer behaviour and spending
Connecting and smoothly operating the various touchpoints available to retailers
Structuring targeted and customised sales promotions, optimising the shopping experience
Defining communication strategies and actions indexing these according to: customers, products, points of sale
Creating, monitoring and correcting marketing campaigns
Keeping tabs on the economic results of campaigns, highlighting incremental expenses and the ROI
