TODAY CLOSED THE WORK AT ISE 2019 - some innovative technology showed during the fair: display with a very high resolution, augmented reality and sensor that increase the interaction with the audience, but also cooperation and desire to make culture among all the players involved in DS segment. Last January, in London it was born a new organization, the DSO.
Yesterday, at ISE of Amsterdam, there was presented the Digital Signage Organization (DSO), an association born with the aim to support the European Digital Signage industry.
On the board of this association Dirk Huelsermann, managing partner of Stratacaache and Harry Horn GM EMEA and VP marketing global of Scala, with which Konvergence has been collaborating for years for the digital signage projects.

Waiting to discover new board members and the plans and strategies of the DSO, the partnership with AVIXA, the Audiovisual and Integrated Experience Association was announced at the end of January.
Simon Jackson, President of DSO commented “By partnering with AVIXA, which is the leading global body for AV, we are able to accelerate our plans in supporting the European digital signage community, as well as offer AVIXA and DSO members detailed insights into a range of topics from products to integration over a range of different channels and market segments.”
Dave Labuskes, CTA, CAE, RCDD, Chief Executive Officer of AVIXA, commented “AVIXA congratulates the Digital Signage Organisation on its formation and looks forward to partnering on ways of serving both groups’ members and building an even stronger hub of collaboration and community for the global audiovisual industry. According to AVIXA’s Industry Outlook and Trend Analysis report, the worldwide market for digital signage solutions is among the fastest-growing sectors of pro AV, driven in large part by trends in retail segments. We see great opportunity in working with DSO to help spur market growth.”
Digital Signage is a tool that needs to be well fed with content and considered as an independent Media. Having institutions that, even in a formal way, define the culture and support the operators, it is an important resource for those who work in the sector for years and for the Retail market, that now shows great interest to the audiovisual technology.