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THE STORE OF THE FUTURE IS HERE: MOBILE SELF-SCANNING FOR A COMPLETELY UNATTENDED SHOPPING EXPERIENCE
Retailers with omnichannel and innovation strategies are focusing their attention to the mobile as the primary touchpoint. Through the mobile, not only the relationship with customers has higher fidelization potential,… -
ONE TOOL, THREE SIMPLE STEPS, ALL CHANNELS IN ACTION FOR RETAIL MARKETING CAMPAIGNS
Marketing campaigns for chain stores span a range of touchpoints that aren't just online. It is not enough to have an email / sms tool integrated with social media and… -
KWallet: The Retail Mobile App that changes in real time
In the new digital world, the timeliness and consistency of messages along all touchpoints brings back to Retailers customer satisfaction and new business opportunities. Also in the Retail field there are…