{"id":120069,"date":"2023-07-07T17:09:56","date_gmt":"2023-07-07T15:09:56","guid":{"rendered":"https:\/\/www.konvergence.it\/software-solutions\/koncentro\/modulo-analytics"},"modified":"2026-05-08T16:51:04","modified_gmt":"2026-05-08T14:51:04","slug":"analytics","status":"publish","type":"page","link":"https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro\/analytics","title":{"rendered":"Analytics"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;118566&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;scroll&#8221; back_position=&#8221;right center&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;886086&#8243; back_size=&#8221;70%&#8221; el_class=&#8221;sec-hero-yellow sec-hero-small&#8221; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;784730&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;200&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;140667&#8243;][vc_custom_heading heading_semantic=&#8221;h6&#8243; text_size=&#8221;h5&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-210350&#8243; css_animation=&#8221;top-t-bottom&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;190041&#8243;]Modulo Analytics[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;539620&#8243;]The Koncentro Analytics module <strong>transforms data into information<\/strong>, creating a tailor-made shopping experience for customers.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;117761&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;right top&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-2&#8243; z_index=&#8221;3&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;783181&#8243; back_size=&#8221;contain&#8221; el_class=&#8221;sec-intro sec-v-lines sec-yellow&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;135292&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;988033&#8243;]Use the Koncentro Analytics module to create a tailor-made shopping experience for customers. The Koncentro Analytics module creates customised marketing campaigns for each customer segment[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;979961&#8243;]Koncentro&#8217;s Analytics module gives retailers a detailed understanding of their customers allowing them to generate clusters of similar people so they can create targeted marketing campaigns.<\/p>\n<p>Retailers can study and predict purchasing trends and customer behaviour via the use of our <strong>eight predictive and prescriptive algorithms<\/strong>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-495351&#8243; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;576040&#8243; css=&#8221;.vc_custom_1688740605951{border-left-width: 10px !important;padding-left: 20px !important;}&#8221; border_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-495351&#8243; heading_semantic=&#8221;div&#8221; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;&#8221; uncode_shortcode_id=&#8221;200346&#8243; text_color_type=&#8221;uncode-palette&#8221;]By continuously studying customers on their interactive &#8216;journeys&#8217; retailers are in a better position to make decisions on marketing campaigns, making key decisions on budget allocation. Using this information can guide managers, helping them to see which touchpoints they should use and what type of content they should publish.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;3&#8243;][vc_button button_color=&#8221;color-495351&#8243; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; display=&#8221;inline&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;600&#8243; link=&#8221;url:%2Fen%2Fsoftware-solutions%2Fkoncentro%2F|title:Koncentro&#8221; uncode_shortcode_id=&#8221;383435&#8243; button_color_type=&#8221;uncode-palette&#8221;]What is Koncentro?[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-105898&#8243; back_image=&#8221;117763&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;left bottom&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_top_divider=&#8221;default&#8221; top_divider=&#8221;tilt&#8221; shape_top_h_use_pixel=&#8221;&#8221; shape_top_height=&#8221;100&#8243; shape_top_color=&#8221;color-xsdn&#8221; shape_top_opacity=&#8221;100&#8243; shape_top_index=&#8221;1&#8243; style=&#8221;inherited&#8221; row_name=&#8221;About Us&#8221; uncode_shortcode_id=&#8221;147104&#8243; back_color_type=&#8221;uncode-palette&#8221; back_size=&#8221;contain&#8221; el_class=&#8221;sec-valori sec-left-lines sec-v-lines sec-v-lines-orange sec-overflow-hidden&#8221; shape_top_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;193853&#8243; column_width_pixel=&#8221;1024&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; uncode_shortcode_id=&#8221;124153&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;445773&#8243;]What the Analytics Module offers retailers[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;7&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;592585&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;113182&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Accurate customer profiling, helping retailers leverage the wealth of data gathered to improve business performance.[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;134409&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Enriched customer profiles with key information on purchasing behaviour and preferences to predict future trends and behaviour.[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;368070&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Improved and\/or corrected actions in retail in terms of marketing, sales promotions and communication.[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;685252&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Collated online and offline customer data for a deeper understanding (Single Customer View)[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;232211&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Analysis of individual situations to come up with tailor-made algorithms for each customer or consumer cluster.[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;701304&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Development of specially tailored communications, advertising and content for clusters of consumers with similar buying habits and types of behaviour.[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;959524&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Greater insight into the effectiveness of each touchpoint.[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;139888&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Greater responsiveness and prediction capabilities on its customer base.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-495351&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;134497&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;833337&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-155944&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;885584&#8243;]Interested? Get in touch.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;196938&#8243;][vc_button button_color=&#8221;color-xsdn&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; link=&#8221;url:https%3A%2F%2Fwww.konvergence.it%2Fen%2Fcontacts|&#8221; uncode_shortcode_id=&#8221;860429&#8243; button_color_type=&#8221;uncode-palette&#8221;]Schedule an appointment[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;118566&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;scroll&#8221; back_position=&#8221;right center&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;886086&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":120056,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-120069","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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