{"id":120062,"date":"2023-07-07T17:10:41","date_gmt":"2023-07-07T15:10:41","guid":{"rendered":"https:\/\/www.konvergence.it\/software-solutions\/koncentro\/campaign-management"},"modified":"2026-05-08T16:51:08","modified_gmt":"2026-05-08T14:51:08","slug":"campaign-management","status":"publish","type":"page","link":"https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro\/campaign-management","title":{"rendered":"Campaign Management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;118559&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;scroll&#8221; back_position=&#8221;right center&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;204282&#8243; back_size=&#8221;70%&#8221; el_class=&#8221;sec-hero-yellow sec-hero-small&#8221; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;784730&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;200&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;140667&#8243;][vc_custom_heading heading_semantic=&#8221;h6&#8243; text_size=&#8221;h5&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-210350&#8243; css_animation=&#8221;top-t-bottom&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;142453&#8243;]Campaign management[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;163659&#8243;]The Koncentro module for<br \/>\nbuilding customised <strong>marketing campaigns<\/strong>.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;117761&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;right top&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-2&#8243; z_index=&#8221;3&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;783181&#8243; back_size=&#8221;contain&#8221; el_class=&#8221;sec-intro sec-v-lines sec-yellow&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;575850&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;326412&#8243;]Koncentro&#8217;s Campaign Management module targets the right customer, with the right message, at the right time.[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;249905&#8243;]Koncentro&#8217;s Campaign Management module is an excellent tool for retailers who need to build customised marketing campaigns adapted to suit each different consumer group, taking account of the various different stages of the customer journey and the touchpoints used.<\/p>\n<p>Retailers can manage the available data available via advanced machine learning solutions so as to build their marketing with a focus on:[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;113659&#8243; el_class=&#8221;sec-yellow&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-495351&#8243; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;576040&#8243; css=&#8221;.vc_custom_1688740605951{border-left-width: 10px !important;padding-left: 20px !important;}&#8221; border_color_type=&#8221;uncode-palette&#8221;][uncode_list larger=&#8221;yes&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;color-495351&#8243; uncode_shortcode_id=&#8221;194763&#8243; icon_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<ul>\n<li>Creating marketing campaigns for Customers<\/li>\n<li>Creating marketing campaigns for Products<\/li>\n<li>Creating marketing campaigns for Stores<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;3&#8243;][vc_button button_color=&#8221;color-495351&#8243; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; display=&#8221;inline&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;600&#8243; link=&#8221;url:%2Fen%2Fsoftware-solutions%2Fkoncentro%2F|title:koncentro&#8221; uncode_shortcode_id=&#8221;154493&#8243; button_color_type=&#8221;uncode-palette&#8221;]What is Koncentro?[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-105898&#8243; back_image=&#8221;117763&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;left bottom&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_top_divider=&#8221;default&#8221; top_divider=&#8221;tilt&#8221; shape_top_h_use_pixel=&#8221;&#8221; shape_top_height=&#8221;150&#8243; shape_top_opacity=&#8221;100&#8243; shape_top_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;158102&#8243; back_color_type=&#8221;uncode-palette&#8221; back_size=&#8221;contain&#8221; el_class=&#8221;sec-left-lines sec-servizi sec-icons sec-v-lines sec-v-lines-yellow&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;604578&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;1&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;750&#8243; uncode_shortcode_id=&#8221;849439&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;973132&#8243;]Modules available in Campaign Management[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;902254&#8243;][vc_icon icon_image=&#8221;119048&#8243; icon_color=&#8221;color-141723&#8243; text_lead=&#8221;yes&#8221; text_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;300&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;156345&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;link-orange&#8221;]Promotion<\/p>\n<p>[\/vc_icon][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;163528&#8243;][vc_icon icon_image=&#8221;119049&#8243; icon_color=&#8221;color-141723&#8243; text_lead=&#8221;yes&#8221; text_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;300&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;128981&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;link-orange&#8221;]Loyalty Program<\/p>\n<p>[\/vc_icon][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;187323&#8243;][vc_icon icon_image=&#8221;119050&#8243; icon_color=&#8221;color-141723&#8243; text_lead=&#8221;yes&#8221; text_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;300&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;887939&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;link-orange&#8221;]Coupon<\/p>\n<p>[\/vc_icon][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;134186&#8243;][vc_icon icon_image=&#8221;119047&#8243; icon_color=&#8221;color-141723&#8243; text_lead=&#8221;yes&#8221; text_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;300&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;212057&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;link-orange&#8221;]Communication<\/p>\n<p>[\/vc_icon][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;777429&#8243; column_width_pixel=&#8221;700&#8243;][vc_single_image media=&#8221;119820&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;101905&#8243;][\/vc_column_inner][\/vc_row_inner][vc_button button_color=&#8221;color-495351&#8243; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;600&#8243; link=&#8221;url:%2Fen%2Fcontacts%2F&#8221; uncode_shortcode_id=&#8221;217807&#8243; button_color_type=&#8221;uncode-palette&#8221;]Schedule an appointment[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_top_divider=&#8221;default&#8221; top_divider=&#8221;tilt&#8221; shape_top_h_use_pixel=&#8221;&#8221; shape_top_height=&#8221;100&#8243; shape_top_color=&#8221;color-xsdn&#8221; shape_top_opacity=&#8221;100&#8243; shape_top_index=&#8221;1&#8243; style=&#8221;inherited&#8221; row_name=&#8221;About Us&#8221; uncode_shortcode_id=&#8221;134381&#8243; el_class=&#8221;sec-valori sec-overflow-hidden&#8221; shape_top_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;990942&#8243; column_width_pixel=&#8221;1024&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; uncode_shortcode_id=&#8221;200850&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;135151&#8243;]What Campaign Management offers retailers[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;7&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;153460&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;808069&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Creating, managing and monitoring marketing campaigns[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;409540&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Building different business strategies in targeted communication, promotion and loyalty actions[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;619353&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Configures marketing campaigns by choosing which touchpoints to make the most of target consumers for engagement and budgets to invest[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;160325&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Controls and monitors the marketing campaign even editing or correcting the campaign details where necessary even while it is running[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;208664&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Assesses the outcome of marketing campaigns by verifying its economic results (costs, incremental expenditure, ROI, results obtained)[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;107135&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Builds various marketing campaigns: mass communication, one to many, one to few, one to one[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;170351&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Reduces time and errors in content management and sharing[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;202422&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Increases consumer loyalty[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;551249&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Raises the level of consumer attention level while decreasing the degree invasiveness of communications[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;790419&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Increases campaign returns and conversions (increases average receipt)[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;145687&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Keeps a consistent and unique &#8216;tone of voice&#8217; in communications and advertising based on consumer profiles[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;402526&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Reduces churnover (monitoring churn rates)[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;841176&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Optimises and empowers the work of Marketing Managers[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-495351&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;134497&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;753085&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-155944&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;885584&#8243;]Interested? Get in touch.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;117688&#8243;][vc_button button_color=&#8221;color-xsdn&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; link=&#8221;url:https%3A%2F%2Fwww.konvergence.it%2Fen%2Fcontacts|&#8221; uncode_shortcode_id=&#8221;860429&#8243; button_color_type=&#8221;uncode-palette&#8221;]Schedule an appointment[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;118559&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;scroll&#8221; back_position=&#8221;right center&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;204282&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":120056,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-120062","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campaign Management - Koncentro - KONVERGENCE<\/title>\n<meta name=\"description\" content=\"Koncentro&#039;s Campaign Management module targets the right customer, with the right message, at the right time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro\/campaign-management\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campaign Management - Koncentro - KONVERGENCE\" \/>\n<meta property=\"og:description\" content=\"Koncentro&#039;s Campaign Management module targets the right customer, with the right message, at the right time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro\/campaign-management\" \/>\n<meta property=\"og:site_name\" content=\"KONVERGENCE\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T14:51:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.konvergence.it\\\/en\\\/software-solutions\\\/koncentro\\\/campaign-management\",\"url\":\"https:\\\/\\\/www.konvergence.it\\\/en\\\/software-solutions\\\/koncentro\\\/campaign-management\",\"name\":\"Campaign Management - Koncentro - KONVERGENCE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.konvergence.it\\\/en#website\"},\"datePublished\":\"2023-07-07T15:10:41+00:00\",\"dateModified\":\"2026-05-08T14:51:08+00:00\",\"description\":\"Koncentro's Campaign Management module targets the right customer, with the right message, at the right time.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.konvergence.it\\\/en\\\/software-solutions\\\/koncentro\\\/campaign-management#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.konvergence.it\\\/en\\\/software-solutions\\\/koncentro\\\/campaign-management\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.konvergence.it\\\/en\\\/software-solutions\\\/koncentro\\\/campaign-management#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.konvergence.it\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SOFTWARE SOLUTIONS\",\"item\":\"https:\\\/\\\/www.konvergence.it\\\/en\\\/software-solutions\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Koncentro\",\"item\":\"https:\\\/\\\/www.konvergence.it\\\/en\\\/software-solutions\\\/koncentro\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Campaign Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.konvergence.it\\\/en#website\",\"url\":\"https:\\\/\\\/www.konvergence.it\\\/en\",\"name\":\"konvergence.it\",\"description\":\"Servizi tecnologici e di marketing per il Retail\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.konvergence.it\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.konvergence.it\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.konvergence.it\\\/en#organization\",\"name\":\"Konvergence\",\"url\":\"https:\\\/\\\/www.konvergence.it\\\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.konvergence.it\\\/en#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.konvergence.it\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/logo-konvergence.png\",\"contentUrl\":\"https:\\\/\\\/www.konvergence.it\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/logo-konvergence.png\",\"width\":1000,\"height\":207,\"caption\":\"Konvergence\"},\"image\":{\"@id\":\"https:\\\/\\\/www.konvergence.it\\\/en#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/it.linkedin.com\\\/company\\\/konvergence\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC4wrZBNOZk95W14lSJryKEw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campaign Management - Koncentro - KONVERGENCE","description":"Koncentro's Campaign Management module targets the right customer, with the right message, at the right time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro\/campaign-management","og_locale":"en_US","og_type":"article","og_title":"Campaign Management - Koncentro - KONVERGENCE","og_description":"Koncentro's Campaign Management module targets the right customer, with the right message, at the right time.","og_url":"https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro\/campaign-management","og_site_name":"KONVERGENCE","article_modified_time":"2026-05-08T14:51:08+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro\/campaign-management","url":"https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro\/campaign-management","name":"Campaign Management - Koncentro - KONVERGENCE","isPartOf":{"@id":"https:\/\/www.konvergence.it\/en#website"},"datePublished":"2023-07-07T15:10:41+00:00","dateModified":"2026-05-08T14:51:08+00:00","description":"Koncentro's Campaign Management module targets the right customer, with the right message, at the right time.","breadcrumb":{"@id":"https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro\/campaign-management#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro\/campaign-management"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro\/campaign-management#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.konvergence.it\/en"},{"@type":"ListItem","position":2,"name":"SOFTWARE SOLUTIONS","item":"https:\/\/www.konvergence.it\/en\/software-solutions"},{"@type":"ListItem","position":3,"name":"Koncentro","item":"https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro"},{"@type":"ListItem","position":4,"name":"Campaign Management"}]},{"@type":"WebSite","@id":"https:\/\/www.konvergence.it\/en#website","url":"https:\/\/www.konvergence.it\/en","name":"konvergence.it","description":"Servizi tecnologici e di marketing per il Retail","publisher":{"@id":"https:\/\/www.konvergence.it\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.konvergence.it\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.konvergence.it\/en#organization","name":"Konvergence","url":"https:\/\/www.konvergence.it\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.konvergence.it\/en#\/schema\/logo\/image\/","url":"https:\/\/www.konvergence.it\/wp-content\/uploads\/2023\/09\/logo-konvergence.png","contentUrl":"https:\/\/www.konvergence.it\/wp-content\/uploads\/2023\/09\/logo-konvergence.png","width":1000,"height":207,"caption":"Konvergence"},"image":{"@id":"https:\/\/www.konvergence.it\/en#\/schema\/logo\/image\/"},"sameAs":["https:\/\/it.linkedin.com\/company\/konvergence","https:\/\/www.youtube.com\/channel\/UC4wrZBNOZk95W14lSJryKEw"]}]}},"_links":{"self":[{"href":"https:\/\/www.konvergence.it\/en\/wp-json\/wp\/v2\/pages\/120062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.konvergence.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.konvergence.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.konvergence.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.konvergence.it\/en\/wp-json\/wp\/v2\/comments?post=120062"}],"version-history":[{"count":9,"href":"https:\/\/www.konvergence.it\/en\/wp-json\/wp\/v2\/pages\/120062\/revisions"}],"predecessor-version":[{"id":122101,"href":"https:\/\/www.konvergence.it\/en\/wp-json\/wp\/v2\/pages\/120062\/revisions\/122101"}],"up":[{"embeddable":true,"href":"https:\/\/www.konvergence.it\/en\/wp-json\/wp\/v2\/pages\/120056"}],"wp:attachment":[{"href":"https:\/\/www.konvergence.it\/en\/wp-json\/wp\/v2\/media?parent=120062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}