{"id":120056,"date":"2023-06-29T18:05:19","date_gmt":"2023-06-29T16:05:19","guid":{"rendered":"https:\/\/www.konvergence.it\/software-solutions\/koncentro"},"modified":"2026-05-08T16:51:07","modified_gmt":"2026-05-08T14:51:07","slug":"koncentro","status":"publish","type":"page","link":"https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro","title":{"rendered":"Koncentro"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-105898&#8243; back_image=&#8221;97923&#8243; back_position=&#8221;center top&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;step_3_4&#8243; uncode_shortcode_id=&#8221;148764&#8243; 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z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;711697&#8243; column_width_pixel=&#8221;1425&#8243;][vc_empty_space empty_h=&#8221;5&#8243;][vc_single_image media=&#8221;119525&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;417774&#8243; el_class=&#8221;logo&#8221;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; css_animation=&#8221;top-t-bottom&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;109216&#8243;]OUR<\/p>\n<p><strong>CUSTOMER <\/strong><\/p>\n<p><strong>DATA PLATFORM <\/strong><\/p>\n<p><strong>FOR RETAIL<\/strong>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;806907&#8243;]Koncentro&#8217;s cloud-based platform is designed to meet all of your <strong>sales objectives<\/strong>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;5&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; back_image=&#8221;117761&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;right top&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;3&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;144599&#8243; back_size=&#8221;contain&#8221; el_class=&#8221;sec-intro sec-v-lines sec-yellow&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;200468&#8243;][vc_row_inner][vc_column_inner width=&#8221;7\/12&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;170094&#8243;]Koncentro&#8217;s cloud-based platform is designed to meet all of your sales objectives in retail with end-to-end omni-channel marketing.[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;130374&#8243;]Koncentro&#8217;s centralised retail platform provides help and support, building better customer relations for retailers, optimising marketing strategies via an omni-channel approach, automatizing each different retail process while streamlining data and operations.<\/p>\n<p>Koncentro&#8217;s cloud-based platform is made up of various modules, all of which are integrated with one another and can also easily integrate with all of the company sub-systems in use, adapting to the business objectives of every retailer.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-495351&#8243; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;206313&#8243; css=&#8221;.vc_custom_1688055708130{border-left-width: 10px !important;padding-left: 20px !important;}&#8221; border_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-495351&#8243; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;&#8221; uncode_shortcode_id=&#8221;116498&#8243; text_color_type=&#8221;uncode-palette&#8221;]Gathering enhanced data is a great place to start from. The challenge is learning how to use it.<br \/>\nThe real victory is leveraging data to grow your business.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;5&#8243; shift_y_down=&#8221;-5&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;243475&#8243;][vc_icon position=&#8221;bottom&#8221; display=&#8221;inline&#8221; icon=&#8221;fa fa-play&#8221; icon_color=&#8221;color-495351&#8243; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-4x&#8221; icon_automatic=&#8221;yes&#8221; shadow=&#8221;yes&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;h5&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;593887&#8243; 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css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;639280&#8243;]A platform able to integrate with a wide range of retail touchpoints[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;973175&#8243;]KONCENTRO MODULES[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;902254&#8243;][vc_icon icon_image=&#8221;118242&#8243; 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el_class=&#8221;link-orange&#8221;]Legacy Systems[\/vc_icon][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;189419&#8243; column_width_pixel=&#8221;1024&#8243;][vc_single_image media=&#8221;119718&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;725721&#8243;][\/vc_column_inner][\/vc_row_inner][vc_button button_color=&#8221;color-495351&#8243; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;600&#8243; link=&#8221;url:https%3A%2F%2Fwww.konvergence.it%2Fen%2Fcontacts|&#8221; uncode_shortcode_id=&#8221;221344&#8243; button_color_type=&#8221;uncode-palette&#8221;]Schedule an appointment[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_top_divider=&#8221;default&#8221; top_divider=&#8221;tilt&#8221; shape_top_h_use_pixel=&#8221;&#8221; shape_top_height=&#8221;100&#8243; shape_top_color=&#8221;color-wayh&#8221; shape_top_opacity=&#8221;100&#8243; shape_top_index=&#8221;1&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider_inv=&#8221;tilt&#8221; shape_bottom_invert=&#8221;yes&#8221; shape_bottom_h_use_pixel=&#8221;&#8221; shape_bottom_height=&#8221;100&#8243; shape_bottom_color=&#8221;color-xsdn&#8221; shape_bottom_opacity=&#8221;100&#8243; shape_bottom_index=&#8221;1&#8243; uncode_shortcode_id=&#8221;800546&#8243; shape_bottom_color_type=&#8221;uncode-palette&#8221; shape_top_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-151721&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;136970&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_icon icon_image=&#8221;118254&#8243; icon_color=&#8221;color-xsdn&#8221; linked_title=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;100&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;202960&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;link-orange&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h6&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;435454&#8243; subheading=&#8221;Koncentro&#8217;s customer database module allows you to unify and consult multiple sets of customer data streamlining information into a single interface.<br \/>\n(Single Customer View).&#8221; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Customer Database[\/vc_custom_heading][vc_button button_color=&#8221;color-xsdn&#8221; size=&#8221;link&#8221; btn_link_underline=&#8221;btn-underline-in&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-908460&#8243; font_weight=&#8221;400&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;500&#8243; link=&#8221;url:%2Fen%2Fsoftware-solutions%2Fkoncentro%2Fcustomer-database|title:Customer%20Database&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;111879&#8243;]More[\/vc_button][vc_empty_space empty_h=&#8221;5&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;light&#8221; back_color=&#8221;color-495351&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;300&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;776843&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_icon icon_image=&#8221;118259&#8243; icon_color=&#8221;color-141723&#8243; linked_title=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;100&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;163940&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;link-orange&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h6&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;150730&#8243; subheading=&#8221;Koncentro&#8217;s analytics module helps retailers to gain a more detailed understanding of their customers by making better use of the data at their disposal. By leveraging the intel gained from eight different predictive and prescriptive algorithms, retailers can study and predict their customers&#8217; purchasing behaviour.&#8221;]Analytics[\/vc_custom_heading][vc_button button_color=&#8221;color-nhtu&#8221; size=&#8221;link&#8221; btn_link_underline=&#8221;btn-underline-in&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-908460&#8243; font_weight=&#8221;400&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;500&#8243; link=&#8221;url:%2Fen%2Fsoftware-solutions%2Fkoncentro%2Fanalytics%2F|title:Analytics&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;542598&#8243;]More[\/vc_button][vc_empty_space empty_h=&#8221;5&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; back_color=&#8221;color-122770&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;600&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;137020&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_icon icon_image=&#8221;118258&#8243; icon_color=&#8221;color-xsdn&#8221; linked_title=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;100&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;114026&#8243; icon_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;link-orange&#8221;][\/vc_icon][vc_custom_heading heading_semantic=&#8221;h6&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;144285&#8243; subheading=&#8221;Koncentro&#8217;s campaign management module is a great tool for retailers who need to build customised targeted marketing campaigns.&#8221;]Campaign Management[\/vc_custom_heading][vc_button button_color=&#8221;color-nhtu&#8221; size=&#8221;link&#8221; btn_link_underline=&#8221;btn-underline-in&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-908460&#8243; font_weight=&#8221;400&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;500&#8243; link=&#8221;url:%2Fen%2Fsoftware-solutions%2Fkoncentro%2Fcampaign-management%2F|title:Campaign%20Management&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;177817&#8243;]More[\/vc_button][vc_empty_space empty_h=&#8221;5&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_empty_space empty_h=&#8221;3&#8243; desktop_visibility=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; row_name=&#8221;About Us&#8221; uncode_shortcode_id=&#8221;217437&#8243; el_class=&#8221;sec-vantaggi&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;455530&#8243; column_width_pixel=&#8221;1024&#8243;][vc_row_inner][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; column_width_pixel=&#8221;600&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;835519&#8243;]Koncentro Advantages[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;7&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;197402&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;369773&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;ALL RETAIL TOUCHPOINTS (ONLINE AND OFFLINE) ARE INTEGRATED AND INTERCONNECTED&#8221;]In this way retailers are given a complete view of customer spending behaviour and general data, meaning that they are able to plan their strategic targeted marketing and communication with accuracy.[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;192205&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;SIMPLIFYING AND ENHANCING ICT INFRASTRUCTURES&#8221;]Integrating online and offline data (from stores and online sales) into a single management system.[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;115380&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;EFFICIENT AND EFFECTIVE MARKETING AND SALES PROMOTIONS&#8221;]Allows retailers to launch diverse marketing initiatives: general messages\/ carefully targeted promos or even specially tailored messages for individual customers.[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;845520&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;MANAGEMENT, CONTROL AND MONITORING OF MARKETING CAMPAIGN BUDGETS&#8221;]Where one or more promotional marketing campaigns have been launched, retailers can monitor, manage and modify campaigns even while they are running, taking corrective actions should this prove necessary.[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;846655&#8243; icon_color_type=&#8221;uncode-palette&#8221; title=&#8221;FOR SCALABLE EASE OF OPERATION&#8221;]Ensuring complete control of the whole sales network as well as the ability to monitor the performance of individual stores.[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; 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interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;319376&#8243;]What Koncentro offers retailers:[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;2&#8243; uncode_shortcode_id=&#8221;201385&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;7&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;181851&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;487440&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Turning customer data into business opportunities [\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;757162&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Creating one-to-one relationships with customers[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;812946&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Enriching current data with valuable insights on consumer behaviour and spending[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;691002&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Connecting and smoothly operating the various touchpoints available to retailers[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;137803&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Structuring targeted and customised sales promotions, optimising the shopping experience[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;208735&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Defining communication strategies and actions indexing these according to: customers, products, points of sale[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;511549&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Creating, monitoring and correcting marketing campaigns [\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; 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enable_top_divider=&#8221;default&#8221; top_divider=&#8221;tilt&#8221; shape_top_h_use_pixel=&#8221;&#8221; shape_top_height=&#8221;100&#8243; shape_top_color=&#8221;color-wayh&#8221; shape_top_opacity=&#8221;100&#8243; shape_top_index=&#8221;1&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;210702&#8243; shape_top_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;sec-hero-big sec-cta sec-hero-yellow&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;262295&#8243;][vc_row_inner][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; column_width_pixel=&#8221;1200&#8243; uncode_shortcode_id=&#8221;181341&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;300&#8243; css_animation=&#8221;top-t-bottom&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;178470&#8243; el_class=&#8221;sec-hero-orange&#8221;]<strong>Koncentro<\/strong>&#8216;s <strong>Customer Data Platform<\/strong> (CDP) enables an <strong>omni-channel management<\/strong> of the customer experience for smooth running operations at every retail touchpoint, <strong>optimising<\/strong> customer engagement and improving business <strong>performance<\/strong>.[\/vc_custom_heading][vc_button button_color=&#8221;color-495351&#8243; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;600&#8243; link=&#8221;url:%2Fen%2Fdownload-koncentro-brochure%2F|title:Download%20Koncentro%20brochure&#8221; uncode_shortcode_id=&#8221;112354&#8243; button_color_type=&#8221;uncode-palette&#8221;]Download the brochure[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-495351&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;134497&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; 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Get in touch.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;137096&#8243;][vc_button button_color=&#8221;color-xsdn&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; link=&#8221;url:https%3A%2F%2Fwww.konvergence.it%2Fen%2Fcontacts|&#8221; uncode_shortcode_id=&#8221;860429&#8243; button_color_type=&#8221;uncode-palette&#8221;]Schedule an appointment[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-105898&#8243; back_image=&#8221;97923&#8243; back_position=&#8221;center top&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;step_3_4&#8243; uncode_shortcode_id=&#8221;148764&#8243; back_color_type=&#8221;uncode-palette&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":119906,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-120056","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Koncentro Marketing Retail Platform - KONVERGENCE<\/title>\n<meta name=\"description\" content=\"Koncentro&#039;s cloud-based platform is designed to meet all of your sales objectives in retail. 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