{"id":119998,"date":"2023-07-07T16:30:57","date_gmt":"2023-07-07T14:30:57","guid":{"rendered":"https:\/\/www.konvergence.it\/customer-database-module"},"modified":"2026-05-08T16:51:05","modified_gmt":"2026-05-08T14:51:05","slug":"customer-database","status":"publish","type":"page","link":"https:\/\/www.konvergence.it\/en\/software-solutions\/koncentro\/customer-database","title":{"rendered":"Customer Database"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;118563&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;scroll&#8221; back_position=&#8221;right center&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;440919&#8243; back_size=&#8221;70%&#8221; el_class=&#8221;sec-hero-yellow sec-hero-small&#8221; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;784730&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;200&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;140667&#8243;][vc_custom_heading heading_semantic=&#8221;h6&#8243; text_size=&#8221;h5&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-210350&#8243; css_animation=&#8221;top-t-bottom&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;964229&#8243;]Customer database[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;138120&#8243;]The Koncentro module<br \/>\nfor valuable <strong>consumer<\/strong><br \/>\n<strong>data qualification<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;117761&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;right top&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;-2&#8243; z_index=&#8221;3&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;783181&#8243; back_size=&#8221;contain&#8221; el_class=&#8221;sec-intro sec-v-lines sec-yellow&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;300402&#8243;][vc_row_inner][vc_column_inner width=&#8221;7\/12&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;828603&#8243;]Analyse consumer behaviour using the Customer Database module, combining all of the information and data gathered at each different retail touchpoint.[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;292933&#8243;]The Koncentro Customer Database module is able to merge and display multiple sets of customer data and information in a single interface.<\/p>\n<p>This allows retailers to create customer clusters designing the most effective marketing strategies based on customised profiling, leading to improved customer engagement, better relationships with customers and increased loyalty.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-495351&#8243; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;576040&#8243; css=&#8221;.vc_custom_1688740605951{border-left-width: 10px !important;padding-left: 20px !important;}&#8221; border_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-495351&#8243; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;500&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;&#8221; uncode_shortcode_id=&#8221;163494&#8243; text_color_type=&#8221;uncode-palette&#8221;]Unlike ordinary CRMs, the Koncentro Customer Database module provides a full and wholly centralised view of customers at every stage of their journey. This leads to a more detailed profiling resulting in highly customised marketing strategies.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;3&#8243;][vc_button button_color=&#8221;color-495351&#8243; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; display=&#8221;inline&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;600&#8243; link=&#8221;url:%2Fen%2Fsoftware-solutions%2Fkoncentro%2F|title:Koncentro&#8221; uncode_shortcode_id=&#8221;176990&#8243; button_color_type=&#8221;uncode-palette&#8221;]What is Koncentro?[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-105898&#8243; back_image=&#8221;117763&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;left bottom&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_top_divider=&#8221;default&#8221; top_divider=&#8221;tilt&#8221; shape_top_h_use_pixel=&#8221;&#8221; shape_top_height=&#8221;100&#8243; shape_top_color=&#8221;color-xsdn&#8221; shape_top_opacity=&#8221;100&#8243; shape_top_index=&#8221;1&#8243; style=&#8221;inherited&#8221; row_name=&#8221;About Us&#8221; uncode_shortcode_id=&#8221;141972&#8243; back_color_type=&#8221;uncode-palette&#8221; back_size=&#8221;contain&#8221; el_class=&#8221;sec-valori sec-left-lines sec-v-lines sec-v-lines-yellow sec-overflow-hidden&#8221; shape_top_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;193853&#8243; column_width_pixel=&#8221;1024&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; uncode_shortcode_id=&#8221;124153&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;162117&#8243;]What Customer Database offers retailers: [\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;7&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;446139&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;145081&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Giving retailers a complete SCV- a single instant snapshot of customers across every different brand and touchpoint<\/p>\n<p>[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;169208&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Getting the lowdown on consumer spending and behaviour; the when, where, what, and even why of each sale, turning information into real business insights[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;872306&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Conducting customised marketing activities: segmentation data, available for all touchpoints, can be used to set up promotional campaigns and messages, benefiting business performance[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;319841&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Key customer data and information is automated, integrated and continuously up-dated[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;527810&#8243; icon_color_type=&#8221;uncode-palette&#8221;]The Customer Database Module is fully GDPR compliant[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;361567&#8243; icon_color_type=&#8221;uncode-palette&#8221;]The module runs easily without the need for IT in terms of data requests and does not it need staff with advanced IT skills to run it since it greatly simplifies many internal processes[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;162465&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Easy integration with CRMs meaning that retailers get a complete view of consumers, unifying data and information from the various different touchpoints (websites, online, forms, social media, apps etc.)[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;174255&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Gives a complete picture of the customer journey[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;729571&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Reduced costs per lead (CPL)[\/vc_icon][vc_separator sep_color=&#8221;&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;147368&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-check2&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; text_size=&#8221;h4&#8243; text_lead=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; align=&#8221;left&#8221; uncode_shortcode_id=&#8221;203199&#8243; icon_color_type=&#8221;uncode-palette&#8221;]Increased understanding of the level of effectiveness of each touchpoint[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-495351&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;134497&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; 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Get in touch.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;191504&#8243;][vc_button button_color=&#8221;color-xsdn&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;400&#8243; link=&#8221;url:%2Fen%2Fcontacts%2F&#8221; uncode_shortcode_id=&#8221;170516&#8243; button_color_type=&#8221;uncode-palette&#8221;]Schedule an appointment[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;118563&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;scroll&#8221; back_position=&#8221;right center&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;440919&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":120056,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-119998","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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