Konvergence - Grande Distribuzione Eng

Large retailers


Konvergence has been working for years for large retail companies.
It has developed dedicated stand-alone solutions that have now been unified
within our latest generation of modular platforms.

 

WHAT TOPIC DO YOU WANT TO EXPLORE?

  • The Retail Marketing Automation

    Includes all marketing processes that can be integrated with sophisticated analysis systems and allow you to automate the typical actions part of the CAMPAIGN MANAGEMENT, process such as: setting targets and objectives, analyze the results through the activation of the ANALYTICS module, concentrate all the information released by the end-customers in a single CUSTOMER DB.

  • Customer Relationship

    Each customer is unique with his/her own purchase journey: the LOYALTY system helps you to know him/her. You can reach the customer with your messages on different channels: in the store with the DIGITAL COMMUNICATION, out of the store through a MOBILE APP. Don't forget to reward him with specifically-tailored COUPON and customized PROMOTIONS.

  • Sales Management

    It is crucial for your business that the POS system works perfectly - the SALE SOFTWARE must be simple to use and quick. Our PAYMENTS AND MULTISERVICES solution is certified to ensure the security of your business. If you also sell fresh food products, then you also need a module for labelling INGREDIENTS AND ALLERGENS in compliance with EU 1169 regulations.

Customer DB

Loyalty, website, mobile app, social network: these are all points where you can obtain, with their consent, data from the consumers. Thanks to the Customer Database, this precious data are stored and normalized in a single system that offers a single view of the customer, provides access to sales trends, and offers also the possibility to customize the promotional and marketing activities for each individual customer.

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Campaign Management

The module dedicated to Campaign Management allows to disrupt the logic of the mass-market promo in favor a customized offer, creating a 1:1 relationship with the consumers. Plan a new campaign in a simple and intuitive way thanks to our wizards based on innovative algorithms that guide the user in setting the fundamental parameters of the promotional campaign.

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Analytics

Data in the Customer DB are processed through advanced statistical algorithms, and the results are visualized - based on the type of information required - in a logical and ease to understand way.

The statistical models currently available focus on the most interesting consumer’s metrics:

  • Value of the customer  
  • Lifestyles 
  • Store-visit frequency
  • Sensitivity to price and promotions
  • Prevention of abandonment
  • Customer's margin

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Mobile App

Not just a mobile app, but the access point to many different services that the retailer can offer to its customers.

Modular and easy to use, it simplifies shopping by accompanying the customer throughout the entire purchase journey. The system is designed according to the "extended store" logic and can be easily integrated with the sales and CRM systems. The customizable interfaces of the app ensure consistency and continuity for the brand image of the Retailer

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Couponing

From a single centralized dashboard, you can manage all the different type of coupons: Private, Third Party, Mass Market, Fidelity.
The module allows you to create, plan, launch and analyze the results of any campaign based on coupons, setting for each of them:  

  • Targets
  • Promotional rules
  • Benefits
  • Validity ranges

In addition, coupons can be distributed to each user on their preferred channel: web, app, SMS, instore, email.

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Loyalty and Promotions

Based on the Back office or Business Intelligence data, the module triggers the promotion and loyalty operations on the Front-End application and on all the retailer's touch points.
The system centrally manages the promotional initiatives, coordinating all the different loyalty flows. In addition, promotions can be imported - using the standard data-flows of the module - from external customer systems

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Payment and Multiservices

The flexible and easily integrated monetics and multiservice solution that guarantees high levels of security (PCI-DSS and PA-DSS certified). Financial flows are optimized through a customized and dynamic routing to various terminal operators and banks. In addition, the solution can manage a variety of value-added services by communicating with all types of acquirers, front ends, terminal operators and service centers.

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Ingredients and Allergens

A team of experts will validate the formal correctness of the ingredient labels of non-prepacked foods sold by retailers in their stores: correct indication of allergens by manufacturers and compliance with the European Regulation 11/69 will be verified. Through a specific section, each store will be able to print the ingredients book. The module also provides integration with scale systems for proper label printing.

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Digital Communication

Digital content can have an immediate impact on the shopping experience by interactively involving the consumer - and significantly affecting sales growth.
Digital signage used interactively through displays and smart screens and with the most appropriate content based on consumer preferences can be a great tool in the hands of retailers.

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Sales Software

A platform capable to adapts to different sales environments and where the normal cash functions are incorporated into a single tool that makes store-management flexible.
Easy integration with major payment systems, campaign management and loyalty systems. A solution that aims to accelerate transactions and improve customer service.

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Konvergence completes its range of solutions with a portfolio of after-sales services to offer customers all the guarantees of a correct and constant functioning of hardware and software. Service Delivery, Service Desk & SD Support, On site intervention, Repair Center, Preload and integrated Logiscic are our departments dedicated to the post-sales care.

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