The Scala-based digital signage networks push content to customers both inside and outside the retail outlet, and are boosting unique product sales by up to 80% for those pharmacies.
FUTURAMEDIA, a French company specialized in the rollout of dynamic signage solutions in the health and beauty retail space, has rolled out over 10,000 PoS screens in 2,500 pharmacies across France, supporting both queue management and upselling within the pharmacies. In addition, over 1,000 pharmacies have either rolled out or added the shop window screens to their network to support their branding, visibility and drive foot traffic into the outlet.
From day one, FUTURAMEDIA set up a multiple award-winning creative studio dedicated to the generation of content for these digital communication networks. A database containing information on over 15,000 products is at the disposal of the pharmacies, allowing their teams to organise their own tailored promotions via a Scala Content Manager web interface. The content manager also allows them to personalise the screens with pricing information and other information such as the weather forecast which is often sponsored by the pharmaceutical laboratories.
A recent study performed by FUTURAMEDIA and a pharmaceutical laboratory showed that a combination of both PoS and street-facing signage has the strongest impact, driving sales for a particular product up by 77%, with a rise in sales of 64% noticed by pharmacies using PoS screens only and nearly 50% for those using street-facing screens alone.
At Pharmacie Edgard Quinet in Paris XIV, also equipped with both solutions, the street-facing network is particularly effective: “The impact of the screen we have placed in our shop window is undeniable, its locaton is perfect looking out onto a very busy street and carrying very targeted content.”
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Konvergence established a distribution partnership with Outsystems, a PaaS (Platform as a Service) for web and mobile app development, to Deliver Custom Applications to italian Retailers
OutSystems platform simplifies every stage of the app development and delivery process. Visual modeling and an automated, one-click deployment approach to application delivery help reduce costs and enable continuous delivery without breaks in the lifecycle. Developers and teams can provide apps the business requires at the speed the market demands with:
- Rapid productivity: Create your apps and integrate in weeks, not months.
- Speed and code: Improve efficiency and accelerate speed by developing in a visual environment while retaining complete flexibility to integrate custom code.
- Multi-channel development: Develop an application that can run on any device or platform. Delivery time and risks are significantly reduced with error-free, automated deployments.
- Open platform: Protect your investment in large back-end systems by integrating with existing systems of record and data sources.
- Enterprise-grade platform: Build and manage very large portfolios of applications created by teams of developers just as easily and quickly as a single app.
Guerino Di Giacomo, R&D Manager in Konvergence has explained that:
“We chose Outsystems because we expect to significantly reduce development times and meet market demands faster and faster, improving performance and releasing new versions of our mobile and web apps more frequently.”
In addition to acquiring the platform, Konvergence has also entered into a distribution agreement and is following the entire certification process to reach the further levels of partnership envisaged.
EuroCIS, the leading Trade Fair for Retail Technology: Konvergence is showcasing KWallet in Düsseldorf
Konvergence is showcasing KWallet, the consumer-friendly mobile app designed for the retail market, at EuroCIS in Düsseldorf from 19th to 21st February.
KWallet offers a modular set of features that can be activated according to the customer's marketing and communication specific needs. Adopted by some of the largest players in the Italian retail market, KWallet is one of the solutions integrated into its TcXElevate platform by Toshiba, Konvergence's historical partner in Italy and Europe.
Visit us at the Toshiba TGCS stand, Halle 9/B42, and ask for a demo of our KWallet app!
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TODAY CLOSED THE WORK AT ISE 2019 - some innovative technology showed during the fair: display with a very high resolution, augmented reality and sensor that increase the interaction with the audience, but also cooperation and desire to make culture among all the players involved in DS segment. Last January, in London it was born a new organization, the DSO.
Yesterday, at ISE of Amsterdam, there was presented the Digital Signage Organization (DSO), an association born with the aim to support the European Digital Signage industry.
On the board of this association Dirk Huelsermann, managing partner of Stratacaache and Harry Horn GM EMEA and VP marketing global of Scala, with which Konvergence has been collaborating for years for the digital signage projects.
Waiting to discover new board members and the plans and strategies of the DSO, the partnership with AVIXA, the Audiovisual and Integrated Experience Association was announced at the end of January.
Simon Jackson, President of DSO commented “By partnering with AVIXA, which is the leading global body for AV, we are able to accelerate our plans in supporting the European digital signage community, as well as offer AVIXA and DSO members detailed insights into a range of topics from products to integration over a range of different channels and market segments.”
Dave Labuskes, CTA, CAE, RCDD, Chief Executive Officer of AVIXA, commented “AVIXA congratulates the Digital Signage Organisation on its formation and looks forward to partnering on ways of serving both groups’ members and building an even stronger hub of collaboration and community for the global audiovisual industry. According to AVIXA’s Industry Outlook and Trend Analysis report, the worldwide market for digital signage solutions is among the fastest-growing sectors of pro AV, driven in large part by trends in retail segments. We see great opportunity in working with DSO to help spur market growth.”
Digital Signage is a tool that needs to be well fed with content and considered as an independent Media. Having institutions that, even in a formal way, define the culture and support the operators, it is an important resource for those who work in the sector for years and for the Retail market, that now shows great interest to the audiovisual technology.
The Integrated Systems Europe 2019 will start next week, February the 5th in Amsterdam.
Integrated Systems Europe is the world’s largest exhibition for AV and systems integration professionals, a location where markets and people come together to collaborate, learn and do business. The 2019 edition will attract over 1,300 exhibitors and 80,000 attendees, making it the biggest ISE so far.
Scala, our partner for Digital Signage, won't be missing. In the Scala booth, you’ll see how marketing technology drives retail transformation, bringing high-impact interactive shopper engagement solutions to retail. Discover more