The Release Features Linux and ARM Platform Support and Significantly Enhanced User Interface
MALVERN, PA, US—September 23, 2020— Scala today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.00, featuring five major component upgrades with full support for Linux media players and more than 185 other key product enhancements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets.
Highlights of Scala Enterprise 12 include:
- Linux Playback Engine for both X86 and ARM processors in support of ARM-based devices,
- Support for the new Scala Designer Cloud, an upcoming advanced web-based composition tool,
- Updated UI/UX for Content Manager such as new dashboard view for quick status of all digital signage devices,
- Improved interface for translations across all 17 supported languages,
- Several key operational improvements for plan generation, inventory building and Python 3 support,
- A preview of Scala Campaign Manager, an upcoming Scala Enterprise tool which enables digital display ad network monetization,
- Full support for upcoming new commercial-grade tablets and digital poster-based platforms.
“Scala has held a long-term, strong position in delivering digital display messaging. The introduction of Scala Enterprise 12 allows our global clients to extend their delivery of digital experiences to embedded ARM devices such as kiosks, tablets and shelf edge displays. This opens up a wide variety of new opportunities to attract and engage audiences for even deeper, personalized consumer activation,” said Joe Sullivan, COO of Scala.
Enterprise 12 is available at Scala.com/updates for customers under current Scala Maintenance.
TODAY CLOSED THE WORK AT ISE 2019 - some innovative technology showed during the fair: display with a very high resolution, augmented reality and sensor that increase the interaction with the audience, but also cooperation and desire to make culture among all the players involved in DS segment. Last January, in London it was born a new organization, the DSO.
Yesterday, at ISE of Amsterdam, there was presented the Digital Signage Organization (DSO), an association born with the aim to support the European Digital Signage industry.
On the board of this association Dirk Huelsermann, managing partner of Stratacaache and Harry Horn GM EMEA and VP marketing global of Scala, with which Konvergence has been collaborating for years for the digital signage projects.
Waiting to discover new board members and the plans and strategies of the DSO, the partnership with AVIXA, the Audiovisual and Integrated Experience Association was announced at the end of January.
Simon Jackson, President of DSO commented “By partnering with AVIXA, which is the leading global body for AV, we are able to accelerate our plans in supporting the European digital signage community, as well as offer AVIXA and DSO members detailed insights into a range of topics from products to integration over a range of different channels and market segments.”
Dave Labuskes, CTA, CAE, RCDD, Chief Executive Officer of AVIXA, commented “AVIXA congratulates the Digital Signage Organisation on its formation and looks forward to partnering on ways of serving both groups’ members and building an even stronger hub of collaboration and community for the global audiovisual industry. According to AVIXA’s Industry Outlook and Trend Analysis report, the worldwide market for digital signage solutions is among the fastest-growing sectors of pro AV, driven in large part by trends in retail segments. We see great opportunity in working with DSO to help spur market growth.”
Digital Signage is a tool that needs to be well fed with content and considered as an independent Media. Having institutions that, even in a formal way, define the culture and support the operators, it is an important resource for those who work in the sector for years and for the Retail market, that now shows great interest to the audiovisual technology.
The Integrated Systems Europe 2019 will start next week, February the 5th in Amsterdam.
Integrated Systems Europe is the world’s largest exhibition for AV and systems integration professionals, a location where markets and people come together to collaborate, learn and do business. The 2019 edition will attract over 1,300 exhibitors and 80,000 attendees, making it the biggest ISE so far.
Scala, our partner for Digital Signage, won't be missing. In the Scala booth, you’ll see how marketing technology drives retail transformation, bringing high-impact interactive shopper engagement solutions to retail. Discover more