The Release Features Linux and ARM Platform Support and Significantly Enhanced User Interface
MALVERN, PA, US—September 23, 2020— Scala today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.00, featuring five major component upgrades with full support for Linux media players and more than 185 other key product enhancements. Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, transportation, gaming, out-of-home media and additional key digital signage markets.
Highlights of Scala Enterprise 12 include:
- Linux Playback Engine for both X86 and ARM processors in support of ARM-based devices,
- Support for the new Scala Designer Cloud, an upcoming advanced web-based composition tool,
- Updated UI/UX for Content Manager such as new dashboard view for quick status of all digital signage devices,
- Improved interface for translations across all 17 supported languages,
- Several key operational improvements for plan generation, inventory building and Python 3 support,
- A preview of Scala Campaign Manager, an upcoming Scala Enterprise tool which enables digital display ad network monetization,
- Full support for upcoming new commercial-grade tablets and digital poster-based platforms.
“Scala has held a long-term, strong position in delivering digital display messaging. The introduction of Scala Enterprise 12 allows our global clients to extend their delivery of digital experiences to embedded ARM devices such as kiosks, tablets and shelf edge displays. This opens up a wide variety of new opportunities to attract and engage audiences for even deeper, personalized consumer activation,” said Joe Sullivan, COO of Scala.
Enterprise 12 is available at Scala.com/updates for customers under current Scala Maintenance.
The Scala-based digital signage networks push content to customers both inside and outside the retail outlet, and are boosting unique product sales by up to 80% for those pharmacies.
FUTURAMEDIA, a French company specialized in the rollout of dynamic signage solutions in the health and beauty retail space, has rolled out over 10,000 PoS screens in 2,500 pharmacies across France, supporting both queue management and upselling within the pharmacies. In addition, over 1,000 pharmacies have either rolled out or added the shop window screens to their network to support their branding, visibility and drive foot traffic into the outlet.
From day one, FUTURAMEDIA set up a multiple award-winning creative studio dedicated to the generation of content for these digital communication networks. A database containing information on over 15,000 products is at the disposal of the pharmacies, allowing their teams to organise their own tailored promotions via a Scala Content Manager web interface. The content manager also allows them to personalise the screens with pricing information and other information such as the weather forecast which is often sponsored by the pharmaceutical laboratories.
A recent study performed by FUTURAMEDIA and a pharmaceutical laboratory showed that a combination of both PoS and street-facing signage has the strongest impact, driving sales for a particular product up by 77%, with a rise in sales of 64% noticed by pharmacies using PoS screens only and nearly 50% for those using street-facing screens alone.
At Pharmacie Edgard Quinet in Paris XIV, also equipped with both solutions, the street-facing network is particularly effective: “The impact of the screen we have placed in our shop window is undeniable, its locaton is perfect looking out onto a very busy street and carrying very targeted content.”
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