The Scala-based digital signage networks push content to customers both inside and outside the retail outlet, and are boosting unique product sales by up to 80% for those pharmacies.
FUTURAMEDIA, a French company specialized in the rollout of dynamic signage solutions in the health and beauty retail space, has rolled out over 10,000 PoS screens in 2,500 pharmacies across France, supporting both queue management and upselling within the pharmacies. In addition, over 1,000 pharmacies have either rolled out or added the shop window screens to their network to support their branding, visibility and drive foot traffic into the outlet.
From day one, FUTURAMEDIA set up a multiple award-winning creative studio dedicated to the generation of content for these digital communication networks. A database containing information on over 15,000 products is at the disposal of the pharmacies, allowing their teams to organise their own tailored promotions via a Scala Content Manager web interface. The content manager also allows them to personalise the screens with pricing information and other information such as the weather forecast which is often sponsored by the pharmaceutical laboratories.
A recent study performed by FUTURAMEDIA and a pharmaceutical laboratory showed that a combination of both PoS and street-facing signage has the strongest impact, driving sales for a particular product up by 77%, with a rise in sales of 64% noticed by pharmacies using PoS screens only and nearly 50% for those using street-facing screens alone.
At Pharmacie Edgard Quinet in Paris XIV, also equipped with both solutions, the street-facing network is particularly effective: “The impact of the screen we have placed in our shop window is undeniable, its locaton is perfect looking out onto a very busy street and carrying very targeted content.”
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EuroCIS, the leading Trade Fair for Retail Technology: Konvergence is showcasing KWallet in Düsseldorf
Konvergence is showcasing KWallet, the consumer-friendly mobile app designed for the retail market, at EuroCIS in Düsseldorf from 19th to 21st February.
KWallet offers a modular set of features that can be activated according to the customer's marketing and communication specific needs. Adopted by some of the largest players in the Italian retail market, KWallet is one of the solutions integrated into its TcXElevate platform by Toshiba, Konvergence's historical partner in Italy and Europe.
Visit us at the Toshiba TGCS stand, Halle 9/B42, and ask for a demo of our KWallet app!
For more info, click here
TODAY CLOSED THE WORK AT ISE 2019 - some innovative technology showed during the fair: display with a very high resolution, augmented reality and sensor that increase the interaction with the audience, but also cooperation and desire to make culture among all the players involved in DS segment. Last January, in London it was born a new organization, the DSO.
Yesterday, at ISE of Amsterdam, there was presented the Digital Signage Organization (DSO), an association born with the aim to support the European Digital Signage industry.
On the board of this association Dirk Huelsermann, managing partner of Stratacaache and Harry Horn GM EMEA and VP marketing global of Scala, with which Konvergence has been collaborating for years for the digital signage projects.
Waiting to discover new board members and the plans and strategies of the DSO, the partnership with AVIXA, the Audiovisual and Integrated Experience Association was announced at the end of January.
Simon Jackson, President of DSO commented “By partnering with AVIXA, which is the leading global body for AV, we are able to accelerate our plans in supporting the European digital signage community, as well as offer AVIXA and DSO members detailed insights into a range of topics from products to integration over a range of different channels and market segments.”
Dave Labuskes, CTA, CAE, RCDD, Chief Executive Officer of AVIXA, commented “AVIXA congratulates the Digital Signage Organisation on its formation and looks forward to partnering on ways of serving both groups’ members and building an even stronger hub of collaboration and community for the global audiovisual industry. According to AVIXA’s Industry Outlook and Trend Analysis report, the worldwide market for digital signage solutions is among the fastest-growing sectors of pro AV, driven in large part by trends in retail segments. We see great opportunity in working with DSO to help spur market growth.”
Digital Signage is a tool that needs to be well fed with content and considered as an independent Media. Having institutions that, even in a formal way, define the culture and support the operators, it is an important resource for those who work in the sector for years and for the Retail market, that now shows great interest to the audiovisual technology.
RETAIL'S BIG SHOW - NRF 2019 is going to start! As usual it will be held in New York at the Jacob K. Javits Convention Center from January 13th to 15th. We'll be there to explore the Innovation Lab and the other zones, to partecipate to the workshops and assist to the speeches. We are going to visit our Partner Toshiba's booth (# 2437).
If you are a Retailer, you can register for free following this link
Toshiba will also hold a conference on the subject "Beyond millennials: How to attract and retain today’s consumer" if you are in the area in the early afternoon of Monday 14 January, we advise you not to miss it.
The retail world is changing radically, we keep up with new technologies.
During this event, we will try to share as much as possible our testimony on our site and on our social channels, follow us and let us have your feedback!