The Scala-based digital signage networks push content to customers both inside and outside the retail outlet, and are boosting unique product sales by up to 80% for those pharmacies.
FUTURAMEDIA, a French company specialized in the rollout of dynamic signage solutions in the health and beauty retail space, has rolled out over 10,000 PoS screens in 2,500 pharmacies across France, supporting both queue management and upselling within the pharmacies. In addition, over 1,000 pharmacies have either rolled out or added the shop window screens to their network to support their branding, visibility and drive foot traffic into the outlet.
From day one, FUTURAMEDIA set up a multiple award-winning creative studio dedicated to the generation of content for these digital communication networks. A database containing information on over 15,000 products is at the disposal of the pharmacies, allowing their teams to organise their own tailored promotions via a Scala Content Manager web interface. The content manager also allows them to personalise the screens with pricing information and other information such as the weather forecast which is often sponsored by the pharmaceutical laboratories.
A recent study performed by FUTURAMEDIA and a pharmaceutical laboratory showed that a combination of both PoS and street-facing signage has the strongest impact, driving sales for a particular product up by 77%, with a rise in sales of 64% noticed by pharmacies using PoS screens only and nearly 50% for those using street-facing screens alone.
At Pharmacie Edgard Quinet in Paris XIV, also equipped with both solutions, the street-facing network is particularly effective: “The impact of the screen we have placed in our shop window is undeniable, its locaton is perfect looking out onto a very busy street and carrying very targeted content.”
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A high jump in performance in terms of speed, scalability and integration in the development of web and mobile applications.
Konvergence established a distribution partnership with Outsystems, a PaaS (Platform as a Service) for web and mobile app development, to Deliver Custom Applications to italian Retailers
OutSystems platform simplifies every stage of the app development and delivery process. Visual modeling and an automated, one-click deployment approach to application delivery help reduce costs and enable continuous delivery without breaks in the lifecycle. Developers and teams can provide apps the business requires at the speed the market demands with:
- Rapid productivity: Create your apps and integrate in weeks, not months.
- Speed and code: Improve efficiency and accelerate speed by developing in a visual environment while retaining complete flexibility to integrate custom code.
- Multi-channel development: Develop an application that can run on any device or platform. Delivery time and risks are significantly reduced with error-free, automated deployments.
- Open platform: Protect your investment in large back-end systems by integrating with existing systems of record and data sources.
- Enterprise-grade platform: Build and manage very large portfolios of applications created by teams of developers just as easily and quickly as a single app.
Guerino Di Giacomo, R&D Manager in Konvergence has explained that:
“We chose Outsystems because we expect to significantly reduce development times and meet market demands faster and faster, improving performance and releasing new versions of our mobile and web apps more frequently.”
In addition to acquiring the platform, Konvergence has also entered into a distribution agreement and is following the entire certification process to reach the further levels of partnership envisaged.