Merry Christmas by Konvergence
This year we have chosen to celebrate Christmas with a special gift in favor of the Médecins Sans Frontières/Doctors Without Borders projects.
Our best wishes will be transformed into treatments, assistance and vaccinations for the forgotten populations.
A small gesture that will give a concrete help to the operators of Médecins Sans Frontières/Doctors Without Borders that every day, 365 days a year, provides assistance to populations in distress, to victims of natural or man-made disasters and to victims of armed conflict.
Merry Christmas by Konvergence!
We are going to talk about Smart Retail at Lumi expo 2019System integration, IoT, technological innovation for the construction of Smart environments at the service of the citizen and the consumer are the main themes of the LUMI Expo 2019 event which will take place on 21st and 22nd November at Bologna Fiere.
We will be there and we will participate in the Talk Show "Technological Convergence, AV, IoT and Smart Data in people's everyday life experience", sharing our point of view together with other industry experts.
It will be a moment of aggregation and comparison to which we invite everyone to participate.
“LUMI expresses the supply chain of the system integration market. Represents the ecosystem that sees human at the center, from the closed space in which he works and lives (SMART BUILDING), to the built space, in which the person moves and interacts with the community (SMART CITY), up to the built landscape, where the individual becomes collective (SMART LAND). "
Retail is an integral part of this ecosystem and must be able to take advantage from the technological opportunities offering to its customers services and digital content in omnichannel mode.
The digital signage in the store is a valuable point of contact to give concrete meaning to the expectations that the customer has created online. It is necessary to reflect on how to best integrate digital content in the store based on business objectives and to make the shopping experience engaging and memorable.
You can find additional info and the free registration form HERE
French pharmacy sales with digital signage powered by Scala
The Scala-based digital signage networks push content to customers both inside and outside the retail outlet, and are boosting unique product sales by up to 80% for those pharmacies.
FUTURAMEDIA, a French company specialized in the rollout of dynamic signage solutions in the health and beauty retail space, has rolled out over 10,000 PoS screens in 2,500 pharmacies across France, supporting both queue management and upselling within the pharmacies. In addition, over 1,000 pharmacies have either rolled out or added the shop window screens to their network to support their branding, visibility and drive foot traffic into the outlet.
From day one, FUTURAMEDIA set up a multiple award-winning creative studio dedicated to the generation of content for these digital communication networks. A database containing information on over 15,000 products is at the disposal of the pharmacies, allowing their teams to organise their own tailored promotions via a Scala Content Manager web interface. The content manager also allows them to personalise the screens with pricing information and other information such as the weather forecast which is often sponsored by the pharmaceutical laboratories.
A recent study performed by FUTURAMEDIA and a pharmaceutical laboratory showed that a combination of both PoS and street-facing signage has the strongest impact, driving sales for a particular product up by 77%, with a rise in sales of 64% noticed by pharmacies using PoS screens only and nearly 50% for those using street-facing screens alone.
At Pharmacie Edgard Quinet in Paris XIV, also equipped with both solutions, the street-facing network is particularly effective: “The impact of the screen we have placed in our shop window is undeniable, its locaton is perfect looking out onto a very busy street and carrying very targeted content.”
Would you like to know more about Scala platform?
Contact us to schedule a live demo!
EuroCIS, the leading Trade Fair for Retail Technology: Konvergence is showcasing KWallet in Düsseldorf
Konvergence is showcasing KWallet, the consumer-friendly mobile app designed for the retail market, at EuroCIS in Düsseldorf from 19th to 21st February.
KWallet offers a modular set of features that can be activated according to the customer's marketing and communication specific needs. Adopted by some of the largest players in the Italian retail market, KWallet is one of the solutions integrated into its TcXElevate platform by Toshiba, Konvergence's historical partner in Italy and Europe.
Visit us at the Toshiba TGCS stand, Halle 9/B42, and ask for a demo of our KWallet app!
For more info, click here
A special wish for the New Year!
It is with a little help from everyone that we can wish for a better future. This year we have decided to sustain the AIRC -Italian Association for Cancer Research.